The Company

Enough

The Approach

I used the double diamond approach to break down the problem solving-

Discover, Define, Develop, Deliver

Discover

Stake holder interview

KEY INSIGHTS

  • Digital platform offering a “nutritionist in your pocket”

  • Surplus food sold at a discount through a shipping container storefront

  • Supports healthier family outcomes and a simpler access to food

  • Targets underprivileged communities

  • Promotes sustainability by reducing food waste

Enough is a company tackling food waste by offering surplus food crates alongside a digital app with nutrition tips, recipe ideas, and budgeting.

My Role

PROJECT: Enough 

TIMELINE: 2-week sprint 

TEAM: 4 designers (collaborative research phase), then solo design 

MY ROLE: Research Lead & Solo Designer 

RESPONSIBILITIES: 

• Led user research, stakeholder interviews, and synthesis (team phase) 

• Solo design: Hypothesis, Problem statement, user flows, wireframes, Low-High Fidelity, prototyping, final UI 

• Presented independent design solution to client

TOOLS: Figma, FigJam, ChatGPT, Google Forms, Google Slides, Pen & Paper 

CLIENT: Client project through Experience Haus bootcamp

The Design Challenge

The user chooses Tomato & Garlic Veg Bowl and clicks Get Ingredients list.

CONFIRMATION

After choosing their ingredients, the user selects Purchase & Collect, pays for the products, and picks up their groceries from their chosen location in the user flow.

  • Test the budget planner with real users from the target audience. I tested with people round me as it was a two week sprint and didn’t get a chance to test with key demographic. 

  • Explore offline users with limited internet access

  • Improve accessibility (screen readers, literacy levels, language options)

  • Research alternative payment methods beyond cards (cash, vouchers, benefits)

Key Learnings

  • Solo projects demand strong prioritisation and focus on core features

  • Real-world constraints meaningfully shape design decisions

  • Impact often comes from simple, well-executed solutions, not complexity

Next Steps

  • Run co-design sessions with users

  • Test the prototype with 5–10 target users to uncover friction points

  • Expand the design to include the full service, including physical food crates that distribute the surplus food itself, alongside supporting touch points such as in-store signage, staff guidance to ensure the service works hand in hand both digitally and offline.

Browse Groceries Flow

Select Shop The user chooses shop from the home page.

This project helps low-income families get access to affordable, nutritious food.

I interviewed:

  • Idia’s Community Kitchen

  • Salvation Army (Communal Day)

  • Manana Project

  • Budget-conscious shoppers in our network

My findings

1

Many users need more education around nutrition

2

A sense of community is essential to users 

4

Affordability is a key factor when accessing food.

They select a crate that is near them.

NAME: Maria

AGE : 42

LOCATION

East London Single mum with a son.

OCCUPATION

Works part time at her local pub and receives universal credit.

BEHAVIOURS

  • Has been thinking about how to make ends meet.

  • Works very hard and long hours.

  • Juggles single parenting with a job.

Problem Statement

Saved Recipes Flow

A low-income single mum needs an easy way to manage her budget and access nutritious meals, because a busy schedule leaves little time for planning often forcing her to choose the less healthy options.

Hypotheses

If we create a platform for individuals with limited time or resources, then they will feel less stressed and more confident about healthy eating and budgeting. we will measure by regular app use and feedback on reduced food-related stress.

User Flow

  • Saved recipes

  • Saved shopping lists

  • The option to purchase through the app

  •  A choice between planning with a budget or simply browsing available items.

Deliver

Prototype & High Fidelity

They then enter how many people will be eating

The ingredient list appears. The user can deselect items they already have at home and purchase only what they need.

Meal Planner Flow

The user enters their location.

PAIN POINTS

  • Hard to afford and access healthy meals

  • Limited time and knowledge about nutrition

  • Chooses cheap, filling food over nutritious options

  • Fresh fruit and vegetables are expensive.

  • Food banks often provide unhealthy or limited options

HOW CAN WE HELP?

  • Provide easy access to affordable, healthy food

  • Save time spent searching for nutritious options

  • Make choosing healthy food effortless

  • Offer support and a sense of community

Develop

I sketched six different ideas to help Maria, a single mum who struggles with money, time, and healthy eating. I took two sketches & developed it further.


BUDGET PLANNER
Maria can put in how much money she has, and the app shows her what food she can buy and how to make it last.


RECIPE SUGGESTIONS

Based on what’s available, Maria gets simple recipes that are quick, healthy, and affordable.

The user enters how much money they’d like to spend

Browse Surplus Food
They browse surplus food available at their local store.

Meal Suggestions
Based on this information, the platform generates a list of nutritious meals within the budget.

After logging in, the user lands on the home page, where they have three options to choose from.

Ideation

Users place strong emphasis on nutritional value 

3

Define

Persona

GOALS & MOTIVATIONS

  • Spend more quality time with her son without constantly worrying about work, money, or food

  • Feel confident she can provide healthy meals for herself and her son

  • Be more organised: plan meals and stick to a budget

What I’d Do Differently

Home Delivery
The user has the choice between “click & collect” or “home delivery”

Next Project

Social Heads

The user can save recipes they like, building a personal favourites list for quick access later.

The project supports low-income urban families with surplus food via a shipping-container store and a digital app offering nutrition education, shopping, and recipes aiming to improve health, help others, and ensure commercial viability.

The Solution

  • Provide users with a simple budgeting plan to help them manage their food spending effectively.

  • Include a location-based crate finder so users can easily discover food crates available near them.

  • Supply nutritious recipes that fit within the user’s budget.

User research, User interviews