The Company
Enough
The Approach
I used the double diamond approach to break down the problem solving-
Discover, Define, Develop, Deliver
Discover
Stake holder interview
KEY INSIGHTS
Digital platform offering a “nutritionist in your pocket”
Surplus food sold at a discount through a shipping container storefront
Supports healthier family outcomes and a simpler access to food
Targets underprivileged communities
Promotes sustainability by reducing food waste
Enough is a company tackling food waste by offering surplus food crates alongside a digital app with nutrition tips, recipe ideas, and budgeting.
My Role
I worked in a team of five for this project.
In the team I lead
User interviews. Deciding to find food banks to go and interview.
Affinity mapping to synthesise key insights.
As a team
Competitor research
Personas based on our research findings.
After research, I developed my own design concept
Hypotheses
Problem Statment
Ideation
User Flows
Low Fidelity
Mid Fidelity
High Fidelity
Presented my final solution to the stakeholder and my teammates
The Design Challenge
The user chooses Tomato & Garlic Veg Bowl and clicks Get Ingredients list.
CONFIRMATION
After choosing their ingredients, the user selects Purchase & Collect, pays for the products, and picks up their groceries from their chosen location in the user flow.
Browse Groceries Flow
Select Shop
The user chooses shop from the home page.
Duration
This project was a two week design sprint
Tools
Figma
Figjam
Google Forms
Google Slides
Chat GPT
Pen & Paper
This project helps low-income families get access to affordable, nutritious food.
I interviewed:
Idia’s Community Kitchen
Salvation Army (Communal Day)
Manana Project
Budget-conscious shoppers in our network
My findings
1
Many users need more
education around nutrition
2
A sense of community is
essential to users
4
Affordability is a key factor
when accessing food.
They select a crate that is near them.
NAME: Maria
AGE : 42
LOCATION
East London Single mum with a son.
OCCUPATION
Works part time at her local pub and receives universal credit.
BEHAVIOURS
Has been thinking about how to make ends meet.
Works very hard and long hours.
Juggles single parenting with a job.
Problem Statment
Saved Recipes Flow
A low-income single mum needs an easy way to manage her budget and access nutritious meals, because a busy schedule leaves little time for planning often forcing her to choose the less healthy options.
Hypotheses
If we create a platform for individuals with limited time or resources, then they will feel less stressed and more confident about healthy eating and budgeting. we will measure by regular app use and feedback on reduced food-related stress.
User Flow
Saved recipes
Saved shopping lists
The option to purchase through the app
A choice between planning with a budget or simply browsing available items.
Deliver
They then enter how many people will be eating
The ingredient list appears. The user can deselect items they already have at home and purchase only what they need.
Meal Planner Flow
First, they enter their location.
PAIN POINTS
Hard to afford and access healthy meals
Limited time and knowledge about nutrition
Chooses cheap, filling food over nutritious options
Fresh fruit and vegetables are expensive.
Food banks often provide unhealthy or limited options
HOW CAN WE HELP?
Provide easy access to affordable, healthy food
Save time spent searching for nutritious options
Make choosing healthy food effortless
Offer support and a sense of community
Develop
I sketched six different ideas to help Maria, a single mum who struggles with money, time, and healthy eating. I took two sketches & developed it further.
BUDGET PLANNER
Maria can put in how much money she has, and the app shows her what food she can buy and how to make it last.
RECIPE SUGGESTIONS
Based on what’s available, Maria gets simple recipes that are quick, healthy, and affordable.
They then enter how much money they’d like to spend
Browse Surplus Food
They browse surplus food available at their local store.
Meal Suggestions
Based on this information, the platform generates a list of nutritious meals within the budget.
After logging in, the user lands on the home page, where they have three options to choose from.
Ideation
Users place strong emphasis
on nutritional value
3
Define
Persona
KNOW YOUR AUDIENCE
GOALS & MOTIVATIONS
Spend more quality time with her son without constantly worrying about work, money, or food
Feel confident she can provide healthy meals for herself and her son
Be more organised: plan meals and stick to a budget
Purchase & Collect
They purchase directly through the app and collect their order from their local store.
Next Project
The user can save recipes they like, building a personal favourites list for quick access later.
The project supports low-income urban families with surplus food via a shipping-container store and a digital app offering nutrition education, shopping, and recipes aiming to improve health, help others, and ensure commercial viability.
The Solution
Provide users with a simple budgeting plan to help them manage their food spending effectively.
Include a location-based crate finder so users can easily discover food crates available near them.
Supply nutritious recipes that fit within the user’s budget.