Serena Brisa

Software Used

Social Media Designs

These social media designs use visuals and written content to showcase who Serena Brisa is and what the brand stands for.

My first freelance branding project was for Serena Brisa. I helped define their logo and visual identity and continue to support the brand with design advice and ideas, ensuring the look and feel stays true to their vision.

Serena Brisa is a sustainable, eco-friendly fashion label based in Barcelona. It captures the city’s vibrant energy, Mediterranean spirit, and dedication to environmental consciousness. The designers celebrate a nature and sea lifestyle, seamlessly blending functionality with laid-back style while prioritising a reduced environmental footprint.  

Adobe Illustrator

Adobe Photoshop

Adobe Indesign

Packaging mockups created to visualise how the Serena Brisa brand identity could translate into real-world products

I worked closely with the owners of Serena Brisa to define the brand’s look and feel. They wanted a timeless and freeing logo that evokes the breeze, the sea, and nature, while also reflecting the high-fashion, one-of-a-kind, and authentic nature of the designers pieces. I explored several font and logo variations, experimenting with shapes, typography, and natural elements, and together we chose the version that best captures the brand’s essence.