Serena Brisa

My Role

PROJECT: Serena Brisa 

TIMELINE: 1 year

TEAM: Solo designer 

MY ROLE: Brand Identity, Website Design, Social Media Strategy & Content Creation

TOOLS: Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effect, Chat GPT, Pen & Paper

CLIENT: Client project through word of mouth

The Company

I worked closely with the founders to understand what they were looking for. Through collaborative workshops, we defined the brand personality as breezy, authentic, timeless, and connected to nature. This approach informed every design decision, from the organic logo forms and colour palette to the lifestyle-focused social content and website.

Website Layout

The web design was kept simple and minimal so the clothing could take centre stage.

Instagram Mock-up Page

Logo & Elements

Social Media Designs

These social media designs use visuals and written content to showcase who Serena Brisa is and what the brand stands for.

The Results

Serena Brisa contacted me with an idea: they wanted to stand out as an eco-fashion market while appealing to conscious consumers who value both style and sustainability. The company needed a clear identity, one that resonated with the feeling of sea and breeze. They were looking for a high end design that showcased their one-of-a-kind designers, each with their own unique style.

My Approach

Serena Brisa is a sustainable, eco-friendly fashion label based in Barcelona. It captures the city’s vibrant energy, Mediterranean spirit, and dedication to environmental consciousness.  

The Challenge

Home Page

  • 3,000 followers in 4 months with consistent engagement

  • Complete brand identity system ready for scale

  • E-commerce website designed and launched

Designer Page

Website Banner

Packaging Mock-ups

Packaging mockups created to visualise how the Serena Brisa brand identity could translate into real-world products

I worked with the owners of Serena Brisa to define the brand’s look and feel. They wanted a timeless and freeing logo that evokes the breeze, the sea, and nature, while also reflecting the high-fashion, one-of-a-kind, and authentic nature of the designers pieces. I explored several font and logo variations, experimenting with shapes, typography, and natural elements, and together we chose these versions that best captures the brand’s essence.

Conclusion

This project was incredibly inspiring and allowed me to feel fully creative. It was a valuable learning experience that helped me develop my skills and grow in confidence across branding, digital design, and creative direction. Alongside this, the challenges pushed me to improve how I communicate and manage client expectations, take on constructive criticism, and refine my ideas, ultimately strengthening my designs.